India Breaking Buzz

The couple became Bigg Boss and built an empire by selling Biryani for Rs 800 crore

<p>For the last several years, the most popular cuisine on delivery services like Zomato and Swiggy has been biryani. Platforms for selling biryani have suddenly become more popular in India, but one business has dominated this market for over ten years. We are discussing the brand Biryani By Kilo, which has a market capitalization of more than Rs 800 crore. Biryani By Kilo, which was founded in 2015 by seasoned businessmen Kaushik Roy and Vishal Jindal, reported sales of Rs 300 crore for FY23 and anticipates breaking even in the first quarter of FY24. In a recent Series C investment headed by Alpha Wave Ventures, the company received Rs 72 crore.</p>
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<p>Four types of freshly dum cooked handi biryani are available at Biryani By Kilo: Hyderabadi, Lucknowi, Kolkata, and Guntur. Millions of people purchase breads, kebabs, korma, sweets, and even India’s most popular dish, biryani, from this firm. Presently, the firm has over 100 locations in over 45 cities, including the state of Goa, Delhi NCR, Mumbai, Bangalore, Hyderabad, Lucknow, Jaipur, Dehradun, and Kolkata. With a dedicated customer support center, dine-in restaurants, and its own website, Biryani By Kilo also employs an omnichannel approach.</p>
<p>The brand only sold Rs 5–6 lakh worth of biryani in its early months, but according to a TimesNowHindi article, the business currently makes Rs 22–25 crore monthly from the sale of biryani. The brand has become very popular over time, and if rumors are to be believed, the well-known biryani has even been served on the set of the hit television program Bigg Boss.</p>

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